Blog - Counter Intelligence Merchandising

What Role does Merchandising Technologies play in a Retailer’s Strategies

By counterintel / August 20, 2020

With the rise of digital marketing and online business platforms, the brick and mortar businesses and practices are changing. One […]

By counterintel / June 6, 2020

Have you seen a dummy dressed exquisitely at a store? If so, then you might be surprised to know that

By counterintel / May 20, 2020

COVID 19 has affected not only businesses but has also impacted the buying and shopping behavior of the target market.

By counterintel / July 5, 2019

New products are the lifeblood of any brand’s success. Did you know that 22 percent of consumers are out there

By counterintel / June 29, 2019

There is a lot of planning involved in setting up new merchandise in stores. Companies not only develop products and

By counterintel / February 23, 2017

Some store owners are lucky. Lucky in the sense that their in-store team is so proud of the brand they

By counterintel / February 7, 2017

Executing an effective merchandising strategy doesn’t come without its own set of challenges. These challenges must be catered for not

By counterintel / December 20, 2016

Visual merchandising is one of the most important factors that can help a business generate desirable revenue. Those who fail

By counterintel / October 26, 2016

Shun Yin Lam (2001) found out that the effects of store environment on emotions, cognition and shopping behaviors differ across

By counterintel / September 26, 2016

(This is part 2. Part 3 next month) In the first part of our merchandising series we had created a