Retail Realities to Plan Merchandising Strategies.
Executing an effective merchandising strategy doesn’t come without its own set of challenges. These challenges must be catered for not […]
Executing an effective merchandising strategy doesn’t come without its own set of challenges. These challenges must be catered for not […]
Visual merchandising is one of the most important factors that can help a business generate desirable revenue. Those who fail
Shun Yin Lam (2001) found out that the effects of store environment on emotions, cognition and shopping behaviors differ across
(This is part 2. Part 3 next month) In the first part of our merchandising series we had created a
Visual merchandising’s (VM) reach is expanding whereas it’s not just limited to more conventional and traditional ways followed by merchandisers
SIMPLICITY, SIGNAGE, SORTING: SIGNS OF SOARING SUCCESS Retailers have been scratching their brains for ages on this most fundamental of
Marketing, rent, inventory, utilities, staffing, etc. are ‘serious’ expenses, while merchandising and display are ‘frills’. You couldn’t be more wrong!
There are many ways visual merchandising plays its role for retailers to catch their customers’ attention to help them make
April 16th marked the 20th anniversary of Counter Intelligence Merchandising. Headquartered in Concord, Ontario, the company has established itself as
It is common knowledge that the majority of purchase decisions are made instore. This means that consumer buying behaviour is