What is Visual Merchandising in a Retail Store?
Have you seen a dummy dressed exquisitely at a store? If so, then you might be surprised to know that […]
After Effects Of The COVID 19
COVID 19 has affected not only businesses but has also impacted the buying and shopping behavior of the target market.
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Why You Need Retail Merchandising Services for New Product Launches
New products are the lifeblood of any brand’s success. Did you know that 22 percent of consumers are out there
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What is a Planogram?
There is a lot of planning involved in setting up new merchandise in stores. Companies not only develop products and
CounterIntel Visual Merchandising
Some store owners are lucky. Lucky in the sense that their in-store team is so proud of the brand they
Retail Realities to Plan Merchandising Strategies.
Executing an effective merchandising strategy doesn’t come without its own set of challenges. These challenges must be catered for not
How to Increase Sales with Merchandising
Visual merchandising is one of the most important factors that can help a business generate desirable revenue. Those who fail
Visual merchandising Part 3
Shun Yin Lam (2001) found out that the effects of store environment on emotions, cognition and shopping behaviors differ across
Visual Merchandising Part 2
(This is part 2. Part 3 next month) In the first part of our merchandising series we had created a
Visual Merchandising
Visual merchandising’s (VM) reach is expanding whereas it’s not just limited to more conventional and traditional ways followed by merchandisers