A retail merchandising company is essential for increasing any company’s sales potential. Here are just a handful of the ways merchandising services can help affect your bottom line.
Meet Demand of Consumers
One of the most beneficial retail services is inventory control. By having a Counter Intelligence monitor and control your inventory, you can meet consumer demand more efficiently and increase sales. When a company has too much inventory or not enough, they often lose sales and long term customer loyalty. Retail services can offer you planograms, markdowns, or price changes that are administered through flexible inventory control technology. This will also allow you to make decisions on how to market your product more effectively to improve sales.
Educate Staff
Retail services like Counter Intelligence can provide you with expert merchandisers who are able to educate staff on the retail floor. Merchandisers understand what products are in high demand and can teach staff about positioning products to increase sales. Having experienced merchandisers teach staff about your product(s) will not only boost employee morale and confidence, but it will result in more efficient and effective product sales. When your customers are more educated on what they buy, they are more likely to return and refer others to your product.
Customer Satisfaction
Customers always appreciate a well-educated staff member, and a clean and inviting environment to shop in. However, it is difficult to attend to all of these small details that aid in consumer satisfaction. Counter Intelligence top priority is to always have your store looking presentable and welcoming and providing your staff with accurate and up to date information.
Store Set-Ups and Resets
With consumer’s demands always changing, companies are constantly trying to keep up and be the first to offer consumers the newest and latest trends. However, if your company doesn’t have the manpower to set up attractive displays quickly then consumers want to know that you carry their desired products. This is why retail services are so effective in increasing your bottom line. Counter Intelligence has flexible teams who are able to go into your store and move shelves and products according to new layouts and planograms overnight.
Ready to add retail services into your company’s marketing mix? Call us today at 1-800-459-0565. We’d love to help you improve your sales through our unique approach to retail merchandising.